Internal Research Library

The marketing research behind Homesy

Everything we've learned about our partners and our customers — organised by who the research is about, and what kind it is. Built to be read, browsed, and built on.

12 studies 2 audiences Brand & Marketing · updated June 2026
How this is organised. Research is grouped first by audience — Partner or Customer — then by category within each. Most areas will eventually have both a partner and a customer view; for now, only the categories we have studies for are shown. Every study is a browsable web page. The original PDFs are kept in /pdfs as backups. Internal use only.
Audience

Partner

The engineer-introduced route is the Year-1 spine. Research about our partners — who they are, what they want, and how rivals court them.

Market

1 study
Desk research

Partner Market Research

How trade platforms speak to engineers, what the trade resents, and the profile of the launch-spine partner.

Web pageRead study ›

Target Audience

2 studies
Research kit

Partner Primary Research Kit

A conversation guide and online survey for hearing directly from appliance engineers, with incentives and method.

Web pageRead study ›
Operations

Survey Implementation Plan

Where to distribute the engineer survey, how to get permission, incentives, and Year-1 regional weighting.

Web pageRead study ›
Audience

Customer

The house-proud, time-poor homeowner we want to reach. Research about the customer — the brands around us, the segment itself, and the app to come.

Market

4 studies
Tone of voice

NAC — Tone of Voice Analysis

A close read of the appliance-repair brand we admire most: what its voice does, and what Homesy can take from it.

Web pageRead study ›
Tone of voice

In-Industry Tone of Voice

Who in home care actually talks to our customer — Miele, John Lewis, British Gas, Maison Plan and more.

Web pageRead study ›
Tone of voice

Adjacent-Vertical Tone of Voice

Where weight and warmth actually live — Coutts, Nutmeg, deVOL, Riverford. Borrow the technique, not the altitude.

Web pageRead study ›
Landscape

International Landscape

How whole-home care brands position themselves worldwide, and the universal principles that travel.

Web pageRead study ›

Target Audience

3 studies
Research kit

Consumer Primary Research Kit

Instruments to test whether the cog-loaded segment exists, what the proposition is worth, and how it is read.

Web pageRead study ›
Playbook

Consumer Campaign Playbook

Campaign angles mapped to segments, points of need, channels and the Year-1 launch sequence.

Web pageRead study ›
Measurement

Measurement & Tracking Guide

How we attribute consumer sales across online and offline, through the Azure SQL and Power BI stack.

Web pageRead study ›

App

2 studies
Messaging

Home App Messaging Study

How home-services and smart-home apps sell themselves in the store — read for Homesy's partner-led reality.

Web pageRead study ›
Primer

App Marketing Craft Primer

ASO, acquisition, activation and retention — explained strategically, and bent around our partner-led model.

Web pageRead study ›