Marketing research, made readable.
Market studies, audience profiles, tone of voice analysis, and campaign strategy — all of Homesy's research, turned into structured web pages. Built for the team to read, share, and build on.
This site visualises Homesy's marketing and product research. Rather than PDFs circulated over Slack, every study lives here as a readable, structured web page — organised by audience, easy to navigate, and easy to keep current.
The engineer audience
Channel trends, partner personas, competitor partner programs and enabling partners — understanding and reaching the engineers who install and recommend Homesy.
Explore partner research ›The homeowner audience
Market scope, buyer personas, the buying journey, tone of voice and the app — the full picture of the homeowner Homesy is built to serve.
Explore customer research ›What our customers tell us
Sentiment, product feedback, health metrics and churn — drawn from real Homesy and Zest data. Populated as internal data becomes available.
See what's planned ›How we run our research
The conversation guides, surveys and plans for our primary research — instruments, not findings.
Open the toolkit ›