Research Toolkit · Instruments, not findings

Working tools, not findings

The practical, how-to documents behind the work — primary-research instruments and tactical primers. These are tools and plans, not research findings; findings live in the research sections.

5 documents2 groupsBrand & Marketing · updated June 2026

Partner research instruments

2 instruments
Research kit

Partner Primary Research Kit

A conversation guide and online survey for hearing directly from appliance engineers, with incentives and method.

InstrumentOpen ›
Operations

Survey Implementation Plan

Where to distribute the engineer survey, how to get permission, incentives, and Year-1 regional weighting.

InstrumentOpen ›

Customer research instruments

1 instrument
Research kit

Consumer Primary Research Kit

Instruments to test whether the cog-loaded segment exists, what the proposition is worth, and how it is read.

InstrumentOpen ›

Tactical primers & playbooks

2 documents
Playbook

Consumer Campaign Playbook

Campaign angles mapped to segments, points of need, channels and the Year-1 launch sequence.

PrimerOpen ›
Measurement

Measurement & Tracking Guide

How we attribute consumer sales across online and offline, through the Azure SQL and Power BI stack.

PrimerOpen ›