Partner Research · Year-1 Acquisition Spine

Research about our partners

The engineer-introduced route is our Year-1 spine. Who our partners are, what they want, and how rival platforms court and fail them.

2 studies live4 categoriesBrand & Marketing · updated June 2026

Channel Trends & Industry Landscape

1 study
Desk synthesis

Channel Trends & Industry Landscape

The macro state of the UK skilled trades — workforce size and ageing, the forces reshaping the industry, and where demand for engineers is heading.

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Partner Personas & Capabilities

Coming soon
Planned. Partner Personas & Capabilities will be populated once the research exists. Desk synthesis where public sources allow; primary-research findings once conducted.

Competitor Partner Programs

1 study
Desk research

Partner Market Research

How trade platforms speak to engineers, what the trade resents, and the profile of the launch-spine partner.

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Tone of Voice

Coming soon
Planned. Tone of Voice for the partner audience — how to speak to engineers — will live here once produced. (Customer-facing tone of voice sits under Target Customer Research.)

Enabling Partners

Coming soon
Planned. Enabling Partners will be populated once the research exists. Desk synthesis where public sources allow; primary-research findings once conducted.